Users engage with a mobile app that asks 10 questions regarding wooden pencil use. When the user completes the questions, the Fallen Forests Calculator computes how many trees were cut to supply the wood for the user's wooden pencils during the last year.
This student campaign titled 'Fallen Forests Calculator, Fallen Forests' was published in United States in April, 2019. It was created for the brand: BIC, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the House, Garden, Office Equipment, and Personal Accessories industries and contains 16 media assets. It was submitted almost 5 years ago.
Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines