Description
Women lift, squeeze, push up, and tape their breasts to look good — but it was time they did it with a purpose: to take care of themselves.
That’s why SOLCA (Society for the Fight Against Cancer) and Vanu (Intimate Adhesives) joined forces for Breast Cancer Awareness Month to raise awareness about the importance of “touching with intention” and detecting cancer early.
Prevention Line is a special edition of beauty products — Boobtape, Nipple Covers, and Invisible Bra — that turn women’s daily beauty rituals into moments of self-examination.
Through animated videos, tutorials, and influencer content, we showed how a simple beauty product can become a powerful tool for prevention.
This professional campaign titled 'Prevention Line – Touch with Intention' was published in Ecuador in October, 2025. It was created for the brand: Solca, by ad agency: Norlop VML Ecuador. This Design and Digital media campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 months ago by Executive Creative Director: Rommel Puertas of Norlop VML Ecuador.
Credits
Client: SOLCA & Vanu
Agency: Norlop VML Ecuador
CEO: Ceci Solá
Executive Creative Director: Iván Coello
Account Director: Catalina Lara
Creative Directors: Carla Zambrano, José León Fon Fay (Yisus)
Head of Art: Andrew Huerta
Art Directors: Samuel Macías, Ruddy Gala, Luis Vique
Copywriters: Andrea Aveiga, Felipe Villavicencio
Design & Content: Daniel Dávila, Isa Solá
Account Executive: Carla Rodríguez
Social Media Manager: Valentina Argudo
Community Manager: Yeyi Arregui
Head of Production: Pablo “Joe” González
Field Producer: Miguel Morales
Production Company: Mysticpoint Producciones
Executive Producer: Pablo Cañizares
Editor: Pedro Ayala
Post Production: Mattegraphics – Juan Fernando Terán
Color Grading: Mattegraphics – Juan Fernando Terán
Music: Acme – Daniel Paredes
Client Representatives:
SOLCA: María José Guillén
Vanu: Karen Rosales
