As the campaign will be broadcasted in different countries across Europe, picking dance as a universal language was a key creative starter. The commercial showcases a split screen battle between a razor user and a dancer stunningly mirroring all razor’s movements. “The best shaving performance by BIC” - the brand USP - has been metaphorically twisted into “The best dance performance by Hungry and Foolish!"
This professional campaign titled 'Be Flex' was published in France in October, 2018. It was created for the brand: BIC, by ad agency: Hungry and Foolish. This Film medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Hungry and Foolish, Paris, France
Creative Director: Emmanuel François-Eugène
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper