Hyundai - Peru

Drinks lie

Agency: ARENA by Havas


With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol.

This professional campaign titled 'Drinks lie' was published in Peru in May, 2022. It was created for the brand: Hyundai - Peru, by ad agency: ARENA by Havas. This Print medium campaign is related to the Automotive and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago.


Agency: ARENA by Havas
CCO: Mauricio Fernández Maldonado C
Creative Dir: Nestor Morales
Head of Art: Daniel Alván
Art Director: Manuel Salazar
Copywriter: Christian Blancas
Account Manager: Janis Amayo
Account Executive: Manuel Quiroz
Post Production House: PlanB

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