Agency: ARENA by Havas
To generate an impact and raise awareness about maximum speeds, Hyundai trusts Arena by Havas Group again and presents the "Alarming Heights" campaign.
In 2022, the Peruvian authorities established new traffic and speed regulations in the streets, avenues, shreds, and highways due to the increase in accidents, many of them, ending the lives of many Peruvians.
However, these measures were not well received; most drivers think they are excessively exaggerated and have expressed comments such as "walking I go faster" or "this way we will all drive like my grandmother". Drivers in Peru have not measured the effects of having an accident, believing that nothing will happen to them if they have an accident.
As a result of this problem, Hyundai Peru was inspired by recent Latin American studies where the impact of an accident at a certain speed is directly related to falling from a certain height. In this way, our brain can automatically imagine the effects and what could happen to us if we fell from that height.
This professional campaign titled 'Alarming Heights' was published in Peru in March, 2023. It was created for the brand: Hyundai - Peru, by ad agency: ARENA by Havas. This Integrated medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted 3 months ago.
Client: Gildemeister Perú
Agency: Arena by Havas Group