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Prime Bank PLC

Dreams Take Flight

Agency: Dhaka XR

Description

In Bangladesh, a student can win the admission and still lose the seat. Visa files get rejected over bank statements, solvency letters, and timing, so the dream ends at a desk rather than an exam hall. This film puts that stake on screen. Two students watch planes leave Dhaka from a rooftop and imagine the lives waiting on the other side, while the Student File quietly handles the paperwork that decides whether they board. Premiered at the Daily Star and Prime Bank O and A Level Awards, in front of the students living exactly this pressure. Produced end to end as a generative AI film.

This professional campaign titled 'Dreams Take Flight' was published in Bangladesh in July, 2026. It was created for the brand: Prime Bank PLC, by ad agency: Dhaka XR. This Digital and Film media campaign is related to the Education and Finance industries and contains 1 media asset. It was submitted about 1 hour ago by Founder: Shahnewaj Mahmood of Dhaka XR.

Credits

Client: Prime Bank PLC
Product: Prime Student File
Campaign: Dreams Take Flight
Agency: Dhaka XR
Creative Director: Shahnewaj Mahmood

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