Description
The objective of our Beyerskloof campaign was to effectively engage both a younger audience and a more traditional demographic, while ensuring we remain true to the brand’s established identity.
Our approach sought to develop a strategy that would resonate with both groups, all while upholding the integrity of the Beyerskloof brand.
To achieve this objective, we developed a campaign centred around the message “Share in the creation of Beyerskloof.” This concept accentuated the idea that wine acquires its true significance when it is shared with loved ones. The message further extends to embrace themes of friendship, joy, and togetherness, emphasising that opening a bottle of Beyerskloof inspires and enriches these special moments.
This professional campaign titled 'Share in the Creation of Beyerskloof' was published in South Africa in October, 2024. It was created for the brand: Beyerskloof, by ad agency: Lumico. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by Lumico (Pty) Ltd.
Credits
Production House: Lumico (Pty) Ltd
Director: Armin van Antwerpen
Director of Photography: Jacques Crafford
Production Manager: Isabel-Marie Weerheim
First AC: Ryan Ferreira
Art Director: Isabel-Marie Weerheim
Copy Writer: Janie Heyns
Edit: Ryan Ferreira
Grade: Ryan Ferreira
