Draw Your Dreams

Dongfeng Invites Football Fans to Design Liga de Quito's Official Flag. The campaign transformed Dongfeng's sponsorship of Liga de Quito into a fan-driven experience, inviting supporters to design their club's official flag for the 2026 season.

In football, flags are more than just symbols. They represent the passion, identity and pride of millions of fans. Yet, despite their emotional significance, they remain a largely unexplored territory for brands. When Dongfeng introduced its new visual identity and logo as a sponsor of Ecuadorian football club Liga de Quito, the challenge was to go beyond traditional sponsorship visibility and create a meaningful connection with the club and its supporters.

To achieve this, VML Ecuador developed *Draw Your Dreams*, a campaign that turned one of football's most iconic symbols into a platform for fan participation. For the first time, Liga de Quito supporters were invited to design their team's official flag, incorporating Dongfeng's new identity into a symbol created by the fans themselves.

The activation was amplified by Liga de Quito's players, who encouraged supporters to submit their designs and become part of the club's history. The campaign received more than 20,000 submissions, demonstrating the power of turning football fans from spectators into active creators.

By transforming a traditional sponsorship into a shared creative experience, Dongfeng went beyond placing its logo alongside the club. It helped create a lasting symbol of belonging, designed by the fans and made part of Liga de Quito's identity.