Description
Aldi’s Kevin the Carrot returns for Christmas, but festive celebrations are put on hold when the family realises their beloved Cauli Dog has gone missing.
The highly anticipated Christmas advert opens on a tender note as Chantenay, Kevin’s daughter, wishes for the safe return of the family’s beloved floret friend, Cauli Dog.
Kevin and Chantenay put up ‘LOST’ posters and soon discover a trail of tiny paw prints, leading them into the snow-dusted wilderness to continue their search.
Along the way, a well-meaning scarecrow’s questionable directions send them briefly off course and bring them face-to-face with what appears to be a grizzly bear, only for it to be revealed as a cuddly squirrel. Kevin also takes a tumble during the adventure, adding one of the funny moments fans have come to expect from the popular carrot’s festive escapades.
The paw prints eventually lead them back home, where the Carrot clan searches every corner with a fine-tooth comb before hearing soft snoring coming from inside a Christmas cracker.
In a heartwarming finale, Chantenay’s Christmas wish comes true. Cauli Dog is found safe and sound, with Chantenay declaring: “Cauli, I love you.”
The advert closes with Aldi’s festive endline: “All You Want For Christmas.”
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Christmas is all about moments that bring loved ones together. This year, Kevin and Chantenay are on a festive ‘pawsuit’ to bring Cauli Dog home, reminding us that the real magic of Christmas is being together with the people, and pets, we love. We hope their adventure warms hearts across the nation.”
The happy ending also clears Danny Beard of suspicion, after the RuPaul’s Drag Race UK winner was spotted ahead of the advert launch in a dramatic cauliflower coat and Cruella-inspired wig, prompting fans to question whether they knew more about Cauli Dog’s disappearance than they were letting on.
Aldi fuelled the speculation on social media, before further ‘caught on camera’ footage emerged. But with Cauli Dog found safe and sound, Danny’s suspicious appearance is revealed to have been nothing more than a festive red herring.
Aldi’s Christmas advert launches on Thursday 5th November, airing on UK television for the first time at 8pm.
This professional campaign titled 'Will it be a paw-fect Christmas?' was published in United Kingdom in November, 2026. It was created for the brand: AldiUK, by ad agency: McCann Manchester. This Film medium campaign is related to the Retail Services industry and contains no media assets. It was submitted 22 minutes ago.
Credits
Aldi
Customer Interaction Director: Kristin Sonfield
Customer Interaction Manager: Michelle Haden, Jake Garner
Customer Interaction Team Leader: Nieve Oakman
Customer Interaction Specialist: Louise Meyrick, Harriet Wood, Abigail James
McCann in Manchester
CCO: Dave Price
ECD: Dan Noller
Creative Director: Clive Davis, Andy Fenton
Creative Lead: Parisa Shadi
Managing Director: Laura McKinlay
Managing Partner: Jane Colbeck
Business Lead: Laura Willis
Senior Project Manager: Ella Timmins
Business Manager: Alex Hodgson
Social Media Director: Amelia Lancaster
Senior Social Media Manager: Ollie Caveney
Head of Integrated Production: Lucy Moore
Producer: Amanda Riddeal
Music Supervisor: Chris Graves
Production
Production Company: Psyop
Directors: Todd Mueller, Kylie Matulick
Head of Production: Marisol Herold
Executive Producer: Jim Brattin
Post Producer: Amy Fahl
Live Action Producer: Paz Parasmand
CG Supervisor: Chris Sage
Edit
Editor: John Mayes
Audio
Audio Company: Noble State
Audio Engineer: Parv Thind
Audio Producer: Rebecca Boswell
Music
Music Company: SixtyFour Music
Composers: Dan Corbin, Mike Austen
Music Supervisors: Nick Payne, Anne Booty
Starcom
Managing Partner: Darren Guy
Strategy Partner: Polly Roberts
Planning Business Director: Sophie Tatner
Planning Account Director: Tom Amor
Partnerships Business Director: Sacha Feldman
AV Group Director: Louise Jenkins
AV Director: Claire Hicks
OOH Associate Director: Tianna Yassin
Publishing & Audio Associate Director: Alexandra Collins
Director of Demand Generation: Katie Collaro
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