ADVERTISING

Dongfeng

The Firsts of Youth

Agency: Insight Group

The Firsts of Youth (年轻的第一次) — Dongfeng Aeolus Yixuan Mach Edition.

Description

For the launch of Dongfeng Aeolus Yixuan Mach Edition, The Firsts of Youth follows creators Crazy Xiaoyangge and his brother through the beginnings behind their public success. Moving backwards from the present into earlier everyday moments, the film turns a celebrity partnership into a story about taking the first step. Familiar homes, shared rooms and working spaces ground the narrative, while the car connects the idea of a first attempt with a young driver's first sports sedan.

This professional campaign titled 'The Firsts of Youth' was published in China in October, 2022. It was created for the brand: Dongfeng, by ad agency: Insight Group. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 1 day ago by CCO: THINK & ACTION of THINK & ACTION .

ADVERTISING

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