Description
“The Art of Moving Forward” is a branding and communication campaign created for ORGU and the arrival of Dongfeng in Ecuador. A concept that blends kinetic art, dynamic lines, vibrant colors, and visual movement to express evolution, innovation, and transformation.
The campaign draws inspiration from contemporary design, automotive aesthetics, and the sophistication of fine art, building a visual universe that embodies the brand’s spirit: always moving forward.
Each graphic piece reflects the idea of path and mobility, showing how ORGU traces the road and Dongfeng now drives it with us. The result is an elegant and powerful identity that fuses art, automobiles, graphic design, creative advertising, and visual communication into one narrative.
A project that unites Dongfeng cars, mobility innovation, strategic branding, and art direction in a sophisticated concept that celebrates the union of engineering, design, and the future of driving.
This professional campaign titled 'The Art of Moving Forward' was published in Ecuador in August, 2025. It was created for the brand: Dongfeng, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 8 media assets. It was submitted 4 months ago.
Credits
Creative Executive Officer: Bryan Recalde
Directora de Cuentas: Francisca Frisch
Gerente de operaciones: Francisco Villamarin
Creative: Carlos Rivas
Graphic Designer: Bryan Andrade
Account Director: Paola Frías
Brand Manager: Daniel Yánez Albuja
