Description
What would Halloween’s most terrifying characters carry if they had a Dongfeng RICH 7? This Halloween, we gave them the perfect vehicle for their darkest needs.
We matched horror icons with their own unique cargo needs, turning the RICH 7’s hauling capabilities into a spooky showcase of its versatility. Dracula can carry up to 20,000 liters of blood, Frankenstein up to 300 pieces for his creations, and Jason up to 50 tools for his next job. Because even monsters need a pickup that can handle the impossible.
This professional campaign titled 'Monster Loads' was published in Ecuador in October, 2026. It was created for the brand: Dongfeng, by ad agency: Norlop VML Ecuador. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 17 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Doménica Larrea
Art Director: Lesslie Alcivar
Account Executive: Gabriela Maldonado
CEO, Corporación Maresa: Santiago Castro
Dongfeng Ecuador Marketing Manager: Andrés Armendariz
Dongfeng Ecuador Strategy Marketing: Hector Reascos
