Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.
This professional campaign titled 'Dragon, bad wolf, poisoned apple and ex-girlfriend, Princ...' was published in Brazil in May, 2012. It was created for the brand: Tchica, by ad agency: Blackninja. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 11 years ago.
Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão