Amnistia Portugal

Powered by AI

Agency: BAR Ogilvy


“To protect human rights we can only count on one AI” is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.

During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there’s still no technology that can replace people regarding human rights.

In the campaign, presented in various media, including digital and press, the inability of platforms such as ChatGPT addressing concrete problems and true catastrophes that devastate the lives of several people, all over the world, is evident.

In addition to the campaign, a landing page was developed with The Chat Powered by People - a chat without a bot, only with people who work at Amnesty International and with whom is possible to talk and learn a little more about the work of the organization.

Landing Page:

This professional campaign titled 'Powered by AI' was published in Portugal in May, 2023. It was created for the brand: Amnistia Portugal, by ad agency: BAR Ogilvy. This Digital, Film, and Print media campaign is related to the Other, Public Interest, and Public Utility industries and contains 9 media assets. It was submitted about 1 year ago.


Advertsing Agency: Bar Ogilvy Lisbon
Client: Amnistia Internacional
CCO-Partner: José Bomtempo
Creative Directors: João Amaral, Nuno Riça
Art Director: António Duarte
Copywriter: João Freitas
Account Director: Matilde Parreira
Digital Production Director: Sara Fonseca
Web Designer: Frederico Graça
Digital Developer: Nuno Quelhas
TV Producer: Nuno Calado
Prodution Company: Jungle Corner
Prodution: Inês Martins
Editor: Joana Bento


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