Doo More

Cossette unveils Doo More, a global campaign for Sea-Doo that challenges people to get out there and make every moment on the water count.
Launching alongside major product innovations, including a limited-edition top-of-the-line personal watercraft in honour of legendary Brazilian F1 world champion and passionate rider Ayrton Senna, the new platform reasserts Sea-Doo's position as the category leader with a strong DNA of fun and performance.
By turning its iconic name into a call to action, Doo More transforms the personal watercraft from a simple mode of transportation into a catalyst for unforgettable adventures.
“Our audience knows weekends and summers are too valuable to settle for ordinary,” says Olivier Fortin, Creative Director at Cossette. “Doo More is a simple invitation: the more you ride, the more you open yourself up to bigger and better possibilities.”
The campaign is anchored by two pure fiction brand films—a rare move in a category defined by traditional riding footage videos. Built around a butterfly effect, each film follows a single ride that triggers an unexpected and humorous chain reaction of events.
“With Doo More, we’re putting Sea-Doo’s DNA front and center,” says Caroline Pilon, Brand Manager at Sea-Doo. “In a category where advertising can start to look and feel the same, we’re turning one of our greatest assets—our iconic brand—into a powerful creative tool. The result is a campaign that feels unmistakably ours and gives us a stronger voice in the industry”
Deployed by Cossette Media, the global rollout of Doo More launched on August 17 and runs through July 2027 across film, online video, out-of-home, social media, digital banners, retail, live events and much more.