Description
Last year, Cossette helped the Sea-Doo brand set a new strategic direction with the launch of its global “Find Your Water” campaign. This spring, the brand is renewing its invitation—this time reaching out to mural artists, invited to illustrate their personal connection with water through a series of original, locally rooted artworks.
Created by Cossette, this OOH campaign highlights how Sea-Doo products bring people closer to the water. Each mural captures the unique perspective of a local artist deeply tied to their community, offering a heartfelt, authentic reflection of what water means to them. By tapping into mural art—a visual language strongly tied to beach culture, the brand aims to ignite inspiration in waterfront communities and spark a renewed appreciation for aquatic adventures.
This professional campaign titled 'Find Your Water' was published in United States in June, 2025. It was created for the brand: Sea-Doo, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 6 media assets. It was submitted 6 months ago by Daphné Cousineau of Cossette.
Credits
Advertiser: Sea-Doo, a BRP brand
Clients: Josée Perreault, Simon Cazelais, Jérémi Doyon-Roch, Mylène Tremblay, Lucas Van Natter
Agency: Cossette
Creative: Anne-Claude Chénier, Louis-Philippe Tremblay, Mélanie Delisle, Mitch Duesling, Tommy Vincent Mathieu, Laurence Oliva
Strategy: Michel-Alex Lessard, Robyn Hutman
Account Services: Myriam Veilleux, Andrea Handley
Agency Production: Septième – Nancy Mcdonald
Media Agency: Cossette Media
Media Planning and Buying: Mélanie Baillargeon, Sarah Groussin, Bianca Stella Paccieri, Anne-Sara Cousineau
