BRP Sea-Doo

Live The Sea-Doo Life

Agency: Cossette


Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water. The concept was to highlight the fact that not only are Sea-Doos the best way to have fun on the water, but they also offer a surprisingly wide range of activities you can enjoy responsibly. Ultimately, there’s more to See and Do with Sea-Doo.

The agency enlisted the help of Septième to provide not only production support but a documentary approach to deepen the brand narrative. This approach would ensure that the content series would speak directly to our target audiences in the most relatable way based on their interests. The result was the development of beautiful story-telling featuring catch and release fishing, camping, exploring natural coasts and Van Life living.

This professional campaign titled 'Live The Sea-Doo Life' was published on March 14, 2023. It was created for the brands: BRP and Sea-Doo, by ad agency: Cossette. This Content medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 1 year ago by Daphné Cousineau of Cossette.


Client: BRP
EMEA: Aymeric Lanier, Cédric Bonnet, Moana Moo-Caille
Global: Anne-Marie LaBerge, Alexandra Monti, Pascale Riendeau, Melis Bürsin, Vincent Malo

Agency: Cossette
Creative: Louis-Philippe Tremblay, Ayesha Lobo
Strategy: Michel-Alex Lessard, Myriam Minville
Accounts: Alyssa Huggins, Aniesha Farrington, Claire Jouin

Production house: Septième
Production: Dominique Dufour, Frédérick Quintal
Direction: Eva Van den Bulcke
Copywriting, content strategy & casting: Brendan Murphy

DOP: Guillaume Beaudoin
Sound & music: Lamajeure
Media agency: Touché

Laboratoire Gallia


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