Dont Forget Mariana


Agency: Filadelfia


A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place.

This professional campaign titled '#DontForgetMariana' was published in Brazil in February, 2018. It was created for the brand: Dont Forget Mariana, by ad agency: Filadelfia. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Directors: Dan Zecchinelli, Manuel Rolim
Art Director: Apoenan Neves
Copywriter: Manuel Rolim
Agency Producer: Breno Pessoa
Digital Director: Carol Furtado
Social Media: Natália Boaventura, Rafa Urgh, Leila Uchoa
Production Company: Brokolis do Brasil
Director: Paulo Emílio Souto Fernandes
DoP: Marcelo Borja
Cameraman: Daniel Diniz Carvalho
Grip: Andre Luiz Rodrigues
Production Manager: Valeria Faria
Executive Producer: Jean Franco
Production Assistant: Lindemberg Lima
Make-up: Fernanda Pereira Candido
Costume Design: Mariana Cezario
Costume Design Assistant: Gabriela Magalhães
Account Executives: Marcia Vieira , Renata Quintão
Editing: Bruno Malaco, Caetano Drumond
Drivers: Francisco Vieira, Gustavo Barros, Ivair Cunha
Sound Studio: Yep!
Photographer: Matt Lee


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