Madre Segreta

Don't trash him


An "ambient campaign" to promote the service “Madre Segreta” dedicated to the all pregnant young women with financial difficulties.
A simple operation which does not require expensive installations:
above the trash bins in Milan some bows, which are usually used for birth announcements, are tied up - nearby entrance of hospitals, private clinics, family advice bureau, public health offices and clinics of obstetrics and gynaecology.
The message "Don't trash him" is clear and simple: an invitation to reflect and use the toll free number for information and help.

This professional campaign titled 'Don't trash him' was published in Italy in May, 2008. It was created for the brand: Madre Segreta, . This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 15 years ago.


Art Director: Roberto Ferrario
Copywriters: Massimo Del Monaco, Chiara Gianferrari


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