Official figures attribute Brazil with one of the highest rates of traffic accident deaths in the world, and the most shocking fact is that alcohol is a factor in 75% of fatal accidents. With the objective creating awareness among motorists about the risks of drinking and driving, we developed a direct and objective institutional campaign, with an uncommon approach, which stands out among all the dramatic language of traditional campaigns that motorists tend to ignore nowadays.
This professional campaign titled 'Don’t Mix' was published in Brazil in February, 2011. It was created for the brand: Coopertax, by ad agency: FCB. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 12 years ago.
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director: Bruno Brasil
Copywriters: David Romanetto, Luiz Kanadani
Illustrator: Mockup 10
Photographer: Leandro Texeira