The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population.
To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want!
This professional campaign titled 'Don't Give Up On Your Right To Choose #MakeYourChoice' was published in India in April, 2019. It was created for the brand: McDonald’s, by ad agency: DDB. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: DDB Mudra Group, India