In order to save money people in Bulgaria tend to neglect servicing their post-warranty cars until it’s too late and there is a serious problem to be fixed. When the time for servicing finally comes they most often chose illegal car-repair workshops, despite the fact that they are well known for their low-level hygiene, unprofessional attitude, and low quality service. To make them feel the negative effect of that compromise we compared the conditions in the illegal car-repair garages with personal hygiene.
This professional campaign titled 'Take Care' was published in Bulgaria in April, 2019. It was created for the brand: Volkswagen, by ad agency: Tribal. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 3 years ago.
Advertising Agency: Tribal Worldwide, Sofia, Bulgaria
Creative Director: Ivelina Gicheva
Art Director: Erkan Gyumryukchiev
Copywriter: Ivan Hadzhivelikov
Account Executive: Tzvetomir Popov