Alex Panels

Don't Be Pushpa

Agency: Myndroot

Magazine Ad for the campaign Don't Be Pushpa

Digital Creative for the Campaign Don’t Be Pushpa


Published in the esteemed Surfaces Reporter magazine, this Press Ad released for our client, Alex ACP Panels, exhibits the pros of choosing the brand's Impressions HPL Wood panels over real wooden interiors that does not require a tree to be cut down, through a famous Indian movie reference and turning around the negative impression to positive impact on nature through our brand communication.

This professional campaign titled 'Don't Be Pushpa ' was published in India in September, 2022. It was created for the brand: Alex Panels, by ad agency: Myndroot. This Design, Digital, and Print media campaign is related to the Professional Services industry and contains 2 media assets. It was submitted over 1 year ago by Director: Subhajit Ghosh of Myndroot.


Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Direction: Ankit Bhattacharyya
Art Execution: Ankit Bhattacharyya
Copywriter: Ankit Bhattacharyya / Srinjani Roy
Brand Manager: Debpratim Das
Service Lead: Indira Mukherjee
Digital Manager: Dwaipayan Das / Sanchali Chakraborty


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