The Meatloaf

Agencies: Sid Lee Tonic DNA


For the fifth year, IGA has joined forces with the creative agency, Sid Lee, to launch a holiday tale for all families. Named “The Meatloaf”, this year’s short film, encourages cherishing our familial culinary traditions and the memorable moments created by sharing them around the table. It’s a surprising and touching story that highlights the special place every one of us occupies in our own families.

This professional campaign titled 'The Meatloaf' was published in Canada in December, 2022. It was created for the brand: IGA, by ad agencies: Sid Lee and Tonic DNA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by PR Manager: Kristel Dupont of Sid Lee.


CLIENT : IGA (Sobeys) : Carl Pichette, Caroline Duhamel, Frédérique Cyr-Labrie, David Audet-Simard, Alexandra Saumier, Karine Lebel, Pascaline Varin, Vincent Globensky

Creative Director: Alex Bernier
Creative Team: Quentin Fachon, Francis Levesque
Creative collaboration: Étienne Roy-Martel, David Lambert, Krissi Campbell, Jonathan Lavoie, David Allard, Julie Desrochers, Etienne Théberge, Patricio Bouey
Production: Joannie Tellier, Elisa Hernandez Riveiro, Carolyne Goyette
Strategy: Edouard N'Diaye, Marc-André Dubois
VP Account Services: Garcì Iñigo
Group Account Director: Thalie Poulin
Account Services Team: Priscilla Marullo, Laura Boutet, Gaëlle Paquet, Vincent Cournoyer

Director: Joe Bluhm
3D Supervisor, Assistant Director: Fabien Fulchiron
Executive Producer: Stefanie Bitton
Producer: Catherine Gaucher, Frédérique Parenteau
Production coordinator : Stefen Lamontagne, Ana Fino, Elisa Cura
Creative Strategist: Jay Caplan
Lead compositing: Marc-André Bourhoin
Senior Artists: Jean-Marc Laurin, KAOS KELLEKTIV

AUDIO & MUSIC: Circonflex
Music: Olivier Girard, Paul-Étienne Côté
Sound design: Pierre-Hugues Rondeau
Mix: Dominic Cabana

MEDIA: Carat
Account Management : Annie Forget
Strategist, Media Planner: Néri Saint-Vil

ÖBB - Austrian ...


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