Alex Panels

The Shades of Republic Day

Agency: Myndroot


A homage to the architects who built the framework of a great Nation - On behalf of our esteemed client, Alex ACP Panels, this digital ad carousel commemorates the iconic Republic Day of India with a few snapshots of intricate illustrations done by Nandalal Basu and his team along with Prem Behari Narain Raizada, the esteemed calligrapher.

Being laden with the ageless heritage of Indian art and culture, the Constitution of India sports pieces of art that charts the history of India right from the days of the Harappan Civilization to our struggle for Independence. Along with historical references, the iconic document holds art pieces that portray tales from great Indian mythologies like the Ramayana and the Mahabharata.

This creative advertisement is an attempt by Alex Panels to celebrate the vibrant Golden and Black colours of the Indian Constitution.

This professional campaign titled 'The Shades of Republic Day' was published in India in January, 2023. It was created for the brand: Alex Panels, by ad agency: Myndroot. This Content, Design, and Digital media campaign is related to the Professional Services industry and contains 6 media assets. It was submitted 8 months ago by Director: Subhajit Ghosh of Myndroot.


Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharya
Art Direction and Execution: Biswajit Khan / Sourish Nayek
Copywriter: Abhidip Roy
Brand Manager: Debpratim Das
Service Lead: Indira Mukherjee
Digital Manager: Sanchali Chakraborty / Dwaipayan Das.


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