The Alex Advantage
This digital campaign titled "The Alex Advantage" is done on behalf of Alex Panels, a premier Aluminium Composite Panels brand in India. The advertisement portrays the different features of ACPs by Alex, pairing each benefit with a superhero ability. Thus, we have supreme strength of Alex ACPs, an easy-to-install feature, the fire-retardance feature, the quality of being termite-proof, and weather-resistance attributes.
Using the advantage of generic relatability, the advertisement successfully communicates the different USPs of Alex ACPs. This creative and engaging campaign captured the attention of its intended audience along with highlighting the benefits of Alex ACPs.
This professional campaign titled 'The Alex Advantage' was published in India in November, 2022. It was created for the brand: Alex Panels, by ad agency: Myndroot. This Content, Design, and Digital media campaign is related to the Professional Services industry and contains 6 media assets. It was submitted 3 months ago by Director: Subhajit Ghosh of Myndroot.
Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Director: Akash Mondal
Art Associate: Sourish Nayek
Copywriter: Abhidip Ray
Brand Manager: Debpratim Das
Account Director: Indira Mukherjee
Digital Management: Dwaipayan Das