Description
Power Horse operates in one of the most aggressive FMCG battlefields on earth. KSA, UAE, Kuwait, Egypt, Nigeria. A category addicted to volume: wings, monsters, explosions, testosterone. Everyone shouting. No one is saying anything new.
Penetration was the challenge. Salience was the prize. But we recognised that growth wouldn’t come from turning up the noise. It required breaking the code. Across MENA, energy itself was being redefined. For 18–35-year-olds navigating ambition, pressure, and relentless digital overload, energy wasn’t about going harder. It was about choosing smarter. In a world that never switches off, focus became the new power.
That shift gave us an opening most brands were too loud to see. We repositioned Power Horse as an ally, not a hype machine. A brand that champions intentional energy. Energy directed with clarity. With purpose. With control. “Use Your Energy Where It Matters” became both the platform and the provocation.
This professional campaign titled 'Use your energy where it matters' was published in Kuwait, Saudi Arabia, and United Arab Emirates in December, 2025. It was created for the brand: Power Horse, by ad agency: FRASER. This Content and Digital media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted about 1 month ago by MD Creation & Partner: Fernando Barbella of FRASER .
Credits
Advertising Agency: FRASER
Client: Power Horse
