Psychological violence is everywhere. It is there but remains invisible. It takes place in every social context, at home, at school as well as in the workplace, and it affects women, men and children, without distinction. It is often underestimated, not even recognised by those who suffer it. Little by little its victims lose their personality, become puppets without a soul nor freedom in the hands of the perpetrators of this devious form of violence, which can lead to acute depression and even suicide. From this comes the idea of treating the victims like rag dolls, manipulated through abuse, humiliation, denigration, threats, blackmail and psychological torture.
This professional campaign titled 'Dolls' was published in Italy in March, 2020. It was created for the brand: Global Humanitaria Italia Onlus, by ad agency: Acqua Group. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: , Milan, Italy
Group Executive Creative Director : Massimo Del Monaco
Group Executive Creative Director: Francesco Guerrera
Associate Creative Director: Fabrizio Frasca
Head Of Copy: Veronica Maggi
Photography And post-production: B612 Studio