#Doeseutoque was a movement that supported women to switch touching their phones to touching their breast. The message was spread by influencers and global actresses who shared a photo whit a heart in the middle. The heart means the Instagram like, so it stimulated women to donate their touch to something that really matters, breast cancer auto exam. The message reached the heart of over 1 million people.
This professional campaign titled '#DoeSeuToque' was published in Brazil in November, 2019. It was created for the brand: Bio Oil, by ad agency: BFerraz. This Digital medium campaign is related to the Beauty and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Copywriting: Claudia M A Gottschalk of BFerraz.
Advertising Agency: BFerraz, São Paulo, Brazil
Creative Director: Daniel Ottoni
Head Of Art: André Kovadloff
Art Director: Paula Corbeta, Giulia Campos
Copywriter: Aline Fucs
Account Director: Aline Calbucci