In the last years, the rise in “do it yourself” content is unquestionable. During social isolation promoted as a response to covid-19, this reality showed itself even more. Engagement with Pinterest folders (social network that focuses on this kind of content) rose by 75%.
To speak with a general public and awaken a daily concern about hunger and misery in Brazil, we inserted Sesc in the most common searches on “how to”, showing a tougher reality – “how to” live with only the basic, when that’s the only option?
This professional campaign titled 'Do It Yourself' was published in Brazil in June, 2020. It was created for the brand: Sesc Goiás, by ad agency: Stylus Propaganda. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 3 years ago by Creative Director: Pedro Carneiro of Stylus Propaganda.
Advertising Agency: Stylus Propaganda, Goiânia, Brazil
Creative Director: Pedro Carneiro