Disturbing Attraction

Agency: TBWA Latvia


Winning the hearts and wallets of Gen Z is a hard nut to crack for any brand anywhere. They seem somewhat immune to advertising in general at this part of the world. And then, at least on paper, they resist anything that can be remotely labelled as mainstream. But the client’s brief says we have to sell them McDonald’s burgers. So we thought - ok, let’s drop the sales pitch and take the easy path: lett them snub the product. But will they be able to snub the attractive prices, though? That’s a lit question.

This professional campaign titled 'Disturbing Attraction' was published in Estonia, Latvia, and Lithuania in January, 2024. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.


Creative Director: Edgars Stanga
Art Director: Inta Brūniņa
Account Team Lead: Kristīne Kalniņa
Account Manager: Anete Kristholde
Strategic Planner: Baiba Laganosvska
Production Studio: Filma Angels Productions
Director: Jānis Nords
DOP: Jurģis Kmins

if coconut water
Budget Direct


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.