Budget Direct

Loch Mess Monster

Agency: 303 MullenLowe Sydney


‘Loch Mess Monster’ tells the story of a seemingly typical Aussie pool cleaner coming to life via lightning strike, and wreaking havoc on a family home.

This professional campaign titled 'Loch Mess Monster' was published in Australia in January, 2024. It was created for the brand: Budget Direct, by ad agency: 303 MullenLowe Sydney. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 3 months ago by Creative Director: Adam Whitehead of 303 MullenLowe.


303 MullenLowe
Chief Creative Officer – Bart Pawlak
Creative Director – Adam Whitehead
Associate Creative Director – Nick Sellars
Associate Creative Director – Katie Moore
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Chief Strategy Officer – Jody Elston
Executive Broadcast Producer – Rachel Devine
Production Partners

Production Company – Good Oil
Director – Hamish Rothwell
DOP – Crighton Bone
Executive Producer – Sam Long
Producer – Catherine Warner
Editor – Lucas Baynes
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
VFX Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Producer – Haylee Poppi
Sound Designer – Timothy Bridge
Stills Photographer – Matt Baker, LOUIS & CO

Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale


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