Lionel Messi (ALIEN)
Mohammed Salah (PHARAOH)
Cristiano Ronaldo (GOAT)
Kylian Mbappe (TURTLE)
Description
An advertising campaign for FIFA in which artificial intelligence was used to show the nickname of the most famous players currently.
This student campaign titled 'Discover your heroes in a new look' was published in Egypt in January, 2025. It was created for the brand: FIFA, by ad school: Higher Institute of Applied Arts. This Design and Direct media campaign is related to the Sports industry and contains 4 media assets. It was submitted 16 days ago by Junior Graphic Designer: Ziad Allam of The higher institute of applied arts.
Credits
Designer: Ziad Allam
Art Director: Youssef Elhalawany