WINTER ISN’T SOMETHING TO FEAR; IT’S SOMETHING TO OWN.

Quartz Co., the Montreal-based luxury outerwear brand celebrated for its unparalleled craftsmanship and eco-conscious innovation, proudly unveils its bold Winter 2024-2025 campaign, redefining what it means to embrace winter.

Born in Canada’s most unforgiving winters, Quartz Co. has always done more than keep its customers warm. It invites them to thrive. This new campaign reflects the brand’s vision of winter not as a season to endure but as a lifestyle to celebrate.

Combining functional performance with timeless sophistication, the campaign champions Quartz Co.’s mission: empowering its wearers to take on the cold with confidence and style.

Quartz Co. Unveils Its Winter 2025 Marketing Campaign
“We’re redefining how people perceive winter—giving them the tools, the confidence, and yes, the style to truly own it. Our mantra? ‘Keep Your Cool.’ We wanted the messaging to reflect our brand’s confidence while engaging with wit and charm, delivering a smile with every word. Quartz Co. isn’t just ready for winter; we’re here to redefine it. This campaign is about more than outerwear; it’s about a mindset,” says Francis Guindon, Vice President of Marketing and Communications at Quartz Co.

“This campaign is about more than outerwear; it’s about a mindset.”

ICONIC VISUALS, IMPACTFUL WORDS
Every element of the campaign has been meticulously crafted to resonate with Quartz Co.’s ethos. Sharp, evocative taglines—like “Got Our Survival Kit,” “Too Warm to Handle,” and “Arctic Air? Don’t Care”—pair with dynamic visuals that blend attitude and elegance.

The colour palette is as deliberate as the messaging: a bold red symbolizes Canadian pride, signature blue anchors the brand’s identity, icy blue captures the essence of winter’s chill, and luminous beige offers a refined nod to the season’s latest collection. Together, they create an aesthetic that’s as striking as it is symbolic.

“This campaign bridges the legacy of iconic 1990s advertising with a modern twist,” adds Guindon. “It’s bold, it’s confident, and it’s unmistakably Quartz Co. We’re not just speaking to the functional benefits of our coats; we’re speaking to an audience that values design, wit, and performance in equal measure.”

“Our creativity and resilience are rooted in our home city and inspired by cold urban landscapes worldwide. We blend the rugged spirit of Canadian winters with the refined sophistication of global fashion capitals. This campaign underscores our dedication to showcasing creative excellence on the international stage. Montreal is the heart of Quartz Co.; the world is its playground,” says Guindon.