Description
AutoTrader’s ‘Do It Big’ campaign kicks off a bright year for South African motorists
Buying a car is one of the most important decisions consumers make, and finding the perfect match shouldn’t feel like a compromise. AutoTrader, South Africa’s No. 1 trusted motoring marketplace, has launched its bold new “Do It Big” brand campaign, celebrating South African motorists' diverse needs and personalities.
Things are looking up, with 2025 shaping to be a promising year. Why? For starters, interest rates were reduced, and petrol prices dropped a few times in 2024, giving consumers much-needed financial relief.
On top of that, Mzansi has enjoyed over 300 consecutive days without loadshedding—a milestone worth celebrating! According to an Ipsos 2025 Predictions Survey, 84% of South Africans believe 2025 will be a better year than 2024. There’s plenty to look forward to!
This professional campaign titled 'Do It Big' was published in South Africa in January, 2025. It was created for the brand: Autotrader, by ad agencies: Retroviral and Spitfire Films. This Content, Digital, and Film media campaign is related to the Automotive industry and contains 6 media assets. It was submitted 26 days ago by CCO: Mike Sharman of Retroviral.
Credits
Client:
AutoTrader
CEO: George Mienie
Marketing Manager: Rob Diering
Marketing Director: Angelique Lynch
Digital Designer: Dion Mabuza
Digital Content Creator: Kiara Abdie
Motoring Content Producer: Ryno Fourie
Motoring Content Creator: Chad Luchhoff
Motoring Content Creator: Lawrence Minnie
Motoring Content Creator: Tayedza Mbiri
Agency:
Retroviral
CCO: Mike Sharman
Creative Director: Koketso Masisi
Associate Creative Director: Kgothatso Maditse
Account Manager: Ashleigh Wilson
Marketing Director: Pippa Misplon
Production & Crew:
Director – Katlego Baaiste
Executive Producer – Liesl Lategan
Producer – Bale M
Post Supervisor – Ed van Blerk
Production Manager – Relebohile Thianye
Cast Coordinator – Hloni Ntsooa
Production Assistant – Tristan Robson
Production Assistant – Neo Dlukulu
1 st AD – Cameryn Clarke
DOP – Jono Kyriakou
Focus Puller – Bheki Nsthangase
Loader – Zinathi Maqwazima
DIT/VT - Chris Tilley
VT Assistant - Shadrack Mangena
Photographer – Tony Christie
Key Gaffer – Dallas Ncala
BB Lights – Mpumelelo Manana
Spark - Sabelo Nkosi
Assie Lights – Shane Nkwane
Key Grip – Gerrit van Zyl
BB Grips – Mnqobi Mthetwa
Art Director - Wayne Smith
Props Master - Jasmine Snaith
Art Dept. Driver - Tiaan Enslin
Driver Assistant - Trevor Enslin
Wardrobe Stylist – Melissa Maxted-Henderson
Wardrobe Assistant – Lesedi Mpotsang
Hair & Make-up – Tammi Mbambo
H&M Assistant - Monrae
Animal Wrangler – Julie Bezuidenhout
AACL Inspector – Rulof Jackson
Medic - Neo Maponya
Unit Manager Steve Watchorn
Unit Assistant – Tshepo Stuurman
Security – Thuso Security
Post Production:
Offline Editor - Gareth James
Online Editor & VFX - Bradley Glossop @ Fresh VFX
Colourist - Michele Wilson @ Ludus Post Production
Final Mix - Nathi Luthango @ Anathi Sound
Cast:
Business Man – Thabo Mfikwe
Rich Aunty – Mpho Gumede
Dad - Kohl Nomane
Baby – Tweslo Sefara
Pretty Woman - Chloe Tuck