To show the importance of staying home, we took iconic soccer moments in which the goalkeepers have been out of the net needlessly and their actions comprised the scores until losing. Winning a match is a difficult duty, but defeating COVID-19 will be our hardest game ever. To win it, we all have to be in.
This student campaign titled 'To win, stay in.' was published in Spain in April, 2020. It was created for the brand: FIFA, by ad school: Brother Ad School. This Print medium campaign is related to the Public Interest, NGO and Sports industries and contains 3 media assets. It was submitted over 2 years ago by Art Director : David Arregui.
Advertising School: Brother Barcelona, Barcelona, Spain
Copy: Sussy Navia
Art: David Arregui