Over 60% of Paraguayan homes have no visible numbers, delaying deliveries. TaDa installed metal address plates on customers’ houses — and turned each number into a discount code inside the app.
Description
Discount Addresses – TaDa Paraguay
Paraguay’s rapid urban growth has left over 60% of homes without visible street numbers. Delivery drivers rely on vague references like “next to the mango tree” or “beside the pink house,” delaying orders and challenging TaDa’s promise of ice-cold drinks in under 30 minutes.
To solve this, TaDa created metal address plates and installed them on customers’ homes — giving them something that should be basic: a visible number.
But we didn’t stop there. Each plate number became a discount code inside the TaDa app. Customers not only made their homes easier to find — they unlocked exclusive savings every time they ordered.
By turning an urban problem into a promotional platform, TaDa improved delivery efficiency while making every address worth more.
This professional campaign titled 'Discount Addresses' was published in Paraguay in November, 2025. It was created for the brand: TaDa, by ad agency: WILD Fi. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Alcoholic Drinks and Delivery Services industries and contains 1 media asset. It was submitted about 17 hours ago by Creative Director: Cristian Camilo Diaz of WILD FI.
Credits
Advertising Agency: WILD FI
CEO: Carlos Magnone
CCO: Juan Pablo Álvarez
Executive Creative Director: Gastón Cortesi / Bruno Rey
Creative Director: Cristian Camilo Díaz
Art Director: Dario Martinez
Copywriter: Mercedes Encina Gaona
Graphic Design: José Soto / Jezebel Benitez
Strategy Director: Enzo Mansilla
Client Partner Director: Giovanna Benitez
Client Partner: Paz Lugo
Social Media: Victor Godoy
Producer: Renovatio Films
