ADVERTISING

TaDa

ONFIRE

Agency: Grey México

Description

In Paraguay lots of delivery apps out there are pretty boring and don't really give you a great experience. As a result, users often ditch them, and when there are too many options to choose from, they don't even bother trying new ones.

Additionally, the capital city of Asunción has broken records as one of the hottest places in the world, with recent heat waves pushing temperatures above 40 degrees Celsius, that felt like 50. All of this provided an ideal scenario for us to demonstrate our business differentiation.

TaDa recognized this challenge and decided to create a unique experience that would set us apart in a crowded and very traditional market.

For the first time in history, we hired really famous stunt doubles from Hollywood, and had them deliver ice-cold beers to several clients that ordered through the TaDa App. The stunt professionals were riding our motorcycles lit in flames.

This never-before-seen action gave our customers an unforgettable experience and made us stand out in a category that has always been very traditional, somewhat boring.

This professional campaign titled 'ONFIRE' was published in Paraguay in May, 2024. It was created for the brand: TaDa, by ad agency: Grey México. This Direct, Experiential, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Anunciante: TADA (Cervepar).
Agencia: Grey Mexico.
Grey Global Head of Creative Excellence: Maru Sokolowski
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Sr. Creative Manager: Catrina Ramos
Grey Global Craft Partner: Costanza Rossi
Grey Global Producer: Emiliano Alvarenga
CEO: Coral Arnedo
CCO: Alexis Ospina
ECD: Mauricio Guerrero
Head Of Art: Maurcio Sanchez
Dirección Creativa: Nicolás Diaco, Ezequiel de Luca, Miguel Garcia, Gonzalo Montiel
Art Director: Gonzalo Montiel, Marco Oseguera,Mauricio Sanchez
Copywriter: Miguel Garcia, Anibal Colorado
Motion Designer: Andres Murillo, Johannes Bahre
Editing Editot: Andres Murillo
Head of Production: Julieta Napoli
Account Director
Client: Bruno Yuli
Productor: Guarani Films.
Director: Juan Manuel Montero.

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