Late Hours Riders

By day, they deliver for different platforms. By night, when many of those apps stop operating, some of those same riders are still ringing doorbells. The backpacks may carry different colors and logos, but the orders they're delivering late at night have one thing in common: TaDa Delivery.
That real-life observation became the starting point for a new campaign created by ISLA Miami for TaDa Delivery, Grupo Modelo's beverage delivery platform, which operates until 2 AM in many cities across Mexico.
Rather than staging the situation, the agency turned to an unexpected source of creative material: real footage captured by security cameras and video doorbells. The images show riders wearing the branded gear of other delivery platforms arriving at people's homes with TaDa Delivery orders.
The result is a campaign that lets reality do the talking. No elaborate production or fictional scenarios. Just a simple demonstration of TaDa's competitive advantage: when the night goes on and people still want cold beer, TaDa keeps delivering.