ADVERTISING

Maersk

Disconnected

Agency: &Co

Description

The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best. Danish creative agency &Co is taking the opposite approach as they know that emotional storytelling and eye-popping creative can in fact make more impact in a B2B environment than anywhere else. The agency’s latest film for Maersk is a case in point. An enigmatic and highly cinematic look into the future of logistics.

This professional campaign titled 'Disconnected' was published in Denmark in June, 2020. It was created for the brand: Maersk, by ad agency: &Co. This Content medium campaign is related to the Electronics, Technology and Professional Services industries and contains 1 media asset. It was submitted over 2 years ago.

Credits

Advertising Agency: &Co, Denmark
Creative Director: Thomas Hoffmann
Art Director: Claus Collstrup
Copywriter: Peter Dinesen
Media Strategist: Rasmus Philip
Account Director: Pernille Ryder
Account Manager: Eva Rabenhøj
Strategic Planner: Mathias Birkvad
Strategic Director: Ørnulf Johnsen
Project Manager: Nusha Haghighi
Project Manager: Katrine Ringsing
Visual Creative: Anders Martin Jensen
Project Manager: Sofie Hansen
Final art: Kenneth Andersen
Agency Producer: Lene Meyer
Agency Film editor: Julius Mydtskov
Executive Producer: Morten Hoffmann Larsen
Line Producer: Anders Hynding
Director: Christoffer Boes

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