Maersk - Discover New Paths

Agencies: &Co The North Alliance


Working in logistics is a tough job. You face obstacle after obstacle in a daily race to get your precious cargo from one place to another. The film conveys that feeling in an adventure story that takes our heroine through jungles, deserts, slimy tunnels and an ancient temple where she discovers something out of this world. A new path made possible by the truly integrated logistics of Maersk.

This professional campaign titled 'Maersk - Discover New Paths' was published in Denmark in February, 2023. It was created for the brand: Maersk, by ad agencies: &Co and The North Alliance. This Digital, Film, and OOH Outdoor media campaign is related to the Delivery Services, Other, and Transport industries and contains 1 media asset. It was submitted over 1 year ago.


Client: Maersk
Anne With Damgaard, Global Head of Marketing
Ilke Rangette, Global Head of Brand Strategy & Activation
Dominic Pope, Senior Brand Marketing Manager
Advertising Agency: &Co. / NoA
Creative Director: Claus Collstrup
Creative Director: Peter Dinesen
Senior Copywriter: Daniel Norit
Senior Art Director: Mads Alexander Nielsen
Graphic Designer: Kenneth Andersen
Media Strategist: Mark Ellegaard
Head of Brand Activation: Morten Saxnæs
Account Director: Pernille Ryder
Account Manager: Eva Rabenhøj
Account Manager: Katrine Ringsing
Account Manager: Nynne Seifert
Strategic Planner: Mathias Birkvad
Agency Producer: Lene Meyer
Production Manager: Vibeke Stisen
Production Company: new-land
Director: Tore Frandsen
Dir. Assistant: Ludvig Frøkjær
Executive Producer: Sara Samsøe
Executive Producer: Thor Brammer Jacobsen
Producer: Joi Persson
EP Assistant: Rebecca Thorbøll
Still photographer: Jānis Pipars
DOP: Kasper Wind
Virtual Production: LED Studio
Technical director: Denis Sorogin

Editor: Adam Nielsen
Grade: Lewis Crossfield
Print Film: Dirk DeJonghe
Sounddesign: Kevin Koch
Music: Martin Dirkov
Online: Adam Benjamin
CG/VFX: Nazim Dzhalalov / Ilya Medovyy
VFX Creative Director: Dmitri Venikov
Diana: Diane Spencer
Astrid: Vanessa Vanderpuye
Website: NoA Ignite
Design Lead: Andreas Brixen
Client Director: Niels Kristian Christensen
Creative Strategist: Esben Sohl
Producer: Anna Martensen
Developer: Tomm Huth
Media Agency: Havas Business
Executive strategy director: Yannis Fachos
Managing partner: James Boulton
Planning director: Gina Smith


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