ABN Amro

The Dark Side of Money

Agency: N=5


The Dutch financial system is being misused for fraud and money laundering. Last year, 16,000,000,000 euros were pumped through Dutch banks illegally. This money is used to drive drug trade, human trafficking and terrorism. Resulting in many innocent victims. That has to stop. To help ABN AMRO recruit more financial crime analysts we've created The Dark Side of Money. A short thriller that lets viewers experience the harsh reality behind money laundering and tests if they're sharp enough to detect financial crime. The film is full of suspicious details that are common signs of money laundering. Can you spot them all?

This professional campaign titled 'The Dark Side of Money' was published in Netherlands in June, 2020. It was created for the brand: ABN Amro, by ad agency: N=5. This Content medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 years ago by Copywriter: Leon Ragetlie of N=5.


Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Thijs Bontje
Creative Director: Daniel Te Lindert
Copywriter: Leon Ragetlie
Art Director: Gabriela Nouws
Strategy Director: Esther Overmars
Strategist: Silvia Van Hooft
Web Director: Marcel Hellemons
Head Of Account: Judith Lavalette
Client Service Director: Merel Hoogendorp
Account Manager: Maaike Langereis
Producer: Anna Bosscher
Digital Producer: Hans Dekker
Designer: Noortje Hulshof
Motion Graphics: Sander Kruit
Motion Graphics: Robine Schmetz
Graphic Design: Ralph Bannink
Production Company: Tebber Nekkel
Scenario: Blue Ter Burg
Scenario: Quintin Baker
Director: Blue Ter Burg
Producer: Quintin Baker
Photography: Ron Gessel
Editor: Mark Schokkenbroek
Music Composer: Marcus Gehring
Dop: Willem Van Der Eerden
Gaffer: Ralf Van Reijsen
Art Department: Goof Vermeulen
Client: Annette Van Hunen, Maaike Scholtens, Sanne Van Der Bie, Sanne Dekker

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