ADVERTISING

Maersk

Upside

Agency: &Co

Description

The film reflects the daily battle companies face when trying to deliver their goods around the world, a chaos that Maersk promises to smooth over with the technology and services they offer. We follow a heroine's emotional transformation when she enters a dystopian logistical nightmare only to discover a new land of opportunities – The Upside.

This professional campaign titled 'Upside' was published in Denmark in September, 2021. It was created for the brand: Maersk, by ad agency: &Co. This Integrated medium campaign is related to the Other and Transport industries and contains 3 media assets. It was submitted about 1 year ago by Head of Group Communications & PR: Sidsel of &Co. / NoA.

Credits

Advertising Agency: &Co. , Copenhagen, Denmark
Media Experience Agency: Havas Media Group
Production Company: Somesuch
Post Production Studio: Mathematic
Creative Director: Thomas Hoffmann
Art Director & Copywriter: Claus Collstrup
Art Director & Copywriter: Peter Dinesen
Graphic Designer: Kenneth Andersen
Media Strategist: Rasmus Philip
Account Director: Pernille Ryder
Account Manager: Eva Rabenhøj
Strategic Planner: Mathias Birkvad
Strategic Director: Ørnulf Johnsen
Agency Producer: Lene Meyer
Executive Producer: Scott O’Donnell
Producer: Tom Gardner
Directors: CC Wade
Director Of Photography: Stephane Fontaine
1st AC: Denis Sonin
Production Designer: Vova Radlinsky
Costume: Dasha Filshina
Hair & Makeup: Sabina Gahramanova
Actress: Ilona Boyko
Editor: Sam Bould
Grader / Colourist: Vincent Heine
VFX Supervisor: Laurent Pili
Music Composers: Peder T. Pedersen, Asger Baden
Sound Design & Mix: Jack Hallett, Josh Campbell
Still Photo Photographer: Sasha Bojko

Lyse Skincare
Cardinal&Margo

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.