Discone Ice Cream

Background:
Savoy Ice cream introduced Bangladesh’s first-ever DiscCone ice cream, positioned as “Indulgence Redefined.” This is not just another cone, it’s an entirely new experience of textures and flavors. A rich chocolate disc topped with crunchy honeycomb, premium coffee ice cream, and warm chocolate fudge, all layered into a super crispy chocolate wafer cone. It’s indulgence, reimagined.
The Story:
We captured a boredom-breaking moment. A young university student sits idle, her world at a standstill. Until a friend gently swaps her phone for a Savoy DiscCone. She unwraps it. The first crack of the rich chocolate disc and honeycomb echoes like a spark. The sound alone jolts her world back to life. With the first bite, she’s transported on a journey of taste- rich, crunchy, cold, surprising.The scene ends with both friends, enjoying indulgence together.
Impact:
Following the campaign launch, Savoy DiscCone quickly became a viral sensation. People began sharing videos of the signature chocolate crack, their taste reactions, and tagging it as the new ‘viral ice cream’ across social media.With a single launch, Savoy didn’t just introduce a new ice cream- they owned it. They made the DiscCone cool, craveable and unmistakably theirs.