Situation - Hepatitis C has been growing in the Brazilian population and worldwide. This happens due to the lack of testing and treatment, even though they are free in Brazil. Hepatitis C is a silent disease that, if not treated in time, can lead to liver cirrhosis and liver cancer.
Brief - Establish a controlled area of action to test and treat hepatitis C in its entire population. The repercussion and notoriety of the action will give strength to the eradication of hepatitis C through other similar projects.
Objectives - Remove this area entirely from the hepatitis C map, zeroing its existence, testing and treating all its inhabitants, in order to create a system capable of being reproduced in other areas of Brazil.
This professional campaign titled 'Disappeared Island' was published in Brazil in June, 2021. It was created for the brand: Prefeitura de Ilhabela, by ad agency: McCann Health. This Experiential medium campaign is related to the Health and Pharmaceutical industries and contains 2 media assets. It was submitted over 2 years ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.
Advertising Agency: McCann Health Sao Paulo, Sao Paulo, Brazil