Description
With “Dima 3la L9erss,” STING taps into a cultural mindset built around alertness, speed, and being ready for anything.
The campaign brings this idea to life through five different gaming-inspired universes, each showing the contrast between someone who is fully focused, reactive, and “3la l9erss,” and someone who is not. Using humor, high-energy visuals, and situations that feel familiar to a young connected audience, the campaign turns alertness into a bold and entertaining brand territory.
At the center of the campaign is a music video featuring Moroccan rappers Dada and Lmoutchou, blending music, gaming codes, and youth culture into one dynamic piece of content. More than a classic brand film, the project was designed as an entertainment-first campaign that speaks the language of STING’s audience and celebrates the energy of always being switched on.
This professional campaign titled 'Dima 3la L9erss' was published in Morocco in June, 2026. It was created for the brand: Sting, by ad agency: Brand Builder Morocco. This 360° medium campaign is related to the Drinks (Non Alcoholic) industry and contains 5 media assets. It was submitted about 4 hours ago.
Credits
Client : Sting Morocco
Agency : BRAND BUILDER AGENCY MOROCCO
Artists: Dada, LMOUTCHOU
Director: Anass El Gad
Director of Photography: Hamza Atifi
Creative Directors: Sara Zouad, Hamza Alami Mejjati
Production Manager: Naima Ouggad
Project Managers: Achraf Jaadouni, Nada Benouhoud
Creative Strategist: Abdellah Yousfi Maroufi
Creative Copywriter: Youssef Aydi
Social Media Manager: Hamza Abdelouas
Post-Campaign Content Team: Hamza Boubelli, Dorra Fathallah, Yasmine Chammami
Art Direction Team: Ilias Zarrouk, Mouad Ayane, Achraf Fettah, Mohammed Elhraoui
Influence Manager: Chaimaa Alami
VFX Artist: Adil Bouida
Color Grading: The Post Brothers
Stylist: Rym Elhachimi
Editor: Mohamed Karim Lahrichi
Photography: Psycho Moustache
