This ad campaign shows us that how a small refreshing drink can boost or give so much energy to a character that they become the dominant one. Here the Small or the animals who usually becomes victim is shown in such a way that they are being dominant.

This student campaign titled 'Break the RULES' was published in India in May, 2022. It was created for the brand: Sting, by ad schools: Amity School of Fine Arts and Amity University Mumbai. This Digital, OOH Outdoor, and Print media campaign is related to the Food and Soft Drinks industries and contains 3 media assets. It was submitted almost 2 years ago by animesh bajia.


Designer: Animesh Bajia
Professor: Gargi P Patekar


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