It Must Be STING
Agencies: The Leo Burnett Group Thailand • Publicis Media Thailand
Description
STING, one of the world’s fastest-growing energy drink brands, has teamed up with Leo Thailand to unleash ‘It Must Be STING”, a turbo-charged video series that captures the electrifying thrill of getting more done in record time.
The campaign features 18 rapid-fire clips that show people from all walks of life supercharging their daily routines, from chilli pickers to grocery packers, rappers and kickboxers.
With the help of AI-powered media targeting, It Must be STING targets specific audience segments, from students to Muay Thai fans and farmers. It has achieved 750 million total views across social and digital platforms in Thailand alone, and has been adapted for six Southeast Asian countries, including Vietnam, the Philippines, Malaysia, Cambodia, Laos and Myanmar.
This professional campaign titled 'It Must Be STING' was published in Thailand in November, 2025. It was created for the brands: Sting and Sting Energy Drink, by ad agencies: Publicis Media Thailand and The Leo Burnett Group Thailand. This Digital and Film media campaign is related to the Drinks (Non Alcoholic) industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Client: Sting Thailand (Suntory PepsiCo Beverage, Thailand)
Marketing Director for Energy, MLC and Digital: Yutana Jitcharoongphorn
Senior Marketing Lead: Gutzee Segura
Chief Marketing Officer: Anawat Sangkhasap
Digital Marketing Manager: Wiratchapong Chantapan
Marketing Manager Hydration and Energy Drink
Sr. Brand manager: Nuwat Maytaprechakul
Agency: Leo Thailand
Executive Creative Director: Titipun Tubthong
Associate Creative Director: Nutthawut Amkamsong
Creative Director: Kaiwan Teanngam
Art Director: Sutprasert Juntabua
Copywriter: Naravit Hongsamut Copy
Group Account Director: Warin Waiyavut
Account Director: Ratchada Rujiworakulthong
Account Executive: Patcharaporn Wansumrit
Head of Strategy: Vibhu Harnvarakiat
Associate Strategic Planning Director: Sireerat Wasukhan
Strategic Planner Supervisor: Chattamachote Sesavej
Strategic Planner Executive: Wisharat Rattanataymee
Content Director: Patsanun Jeenanat
Influencer Management Manager: Yatichaphat Kittiwitchaowakun
Influencer Management Specialist: Kannit Saisa
Project Manager: Chavakorn Leelakul
Design Director: Chutamas Pothong
Graphic Designers: Apirak Jadrit, Rungsimunt Rujirekrungsima
Multimedia Designer: Krittakan Chaiyadum
Digital Content Manager: Kanokporn Oonsalee
Media agency: Publicis Media Thailand
Media Planning Director: Jittinan Jotikabukkana
Associate Media Planning Director: Ekkaphop Chuengkul
Senior Hybrid Planner: Damisa Sae-lim
Production: Player 2 Production
