CNN CNN Brasil

Not one line beyond the facts

Agency: AlmapBBDO


CNN Brasil, which has just celebrated its two-year anniversary, is rolling out a new brand positioning statement: “CNN Brasil, você por dentro de tudo” (“With CNN Brasil, you’re in the know about everything”), which, in addition to reinforcing the channel’s commitment to hard news and daily information delivery, serves to strengthen the CNN Soft brand, a suite of content that includes travel, cuisine, culture, and art. CNN Brasil, which is present across all platforms, has two-thirds of its audience coming from digital. The new stance reflects its close relationship with that audience, which has a starring role in all of the channel’s initiatives. To mark this new phase, CNN Brasil is launching an institutional campaign by AlmapBBDO.

This latest development reflects everything the network has to offer audiences: impartiality, speed, credibility, relevance, depth, diversity, innovation, representation, independence, and purpose. Through rigorous reporting and investigation, it’s able to shed light on multiple angles. “At CNN Brasil, our greatest commitment is to impartial, fact-based content. Facts come first,” says CEO Renata Afonso.

This professional campaign titled 'Not one line beyond the facts' was published in Brazil in May, 2022. It was created for the brands: CNN and CNN Brasil, by ad agency: AlmapBBDO. This Integrated medium campaign is related to the Media and TV and Streaming Promos industries and contains 1 media asset. It was submitted almost 2 years ago.


Agency: AlmapBBDO
Client: CNN Brasil
Title: Commitment to the truth
Product: Institutional
CCO: Luiz Sanchez and Pernil
VP of Creative: Marcelo Nogueira
Creative Directors: Iron Brito, Rafael Gil, Rodrigo Almeida
Creatives: Rafael Gil, Rodrigo Almeida, Francis Alan, Gustavo Tasseli
Liaisons: Renata Carvalho, Viviane Sgarbi, Isabel Gavião and Milena Ferezim
Media: Patrícia Gogliara, Adriana Roza, Leonardo Sousa
Planning: João Gabriel, David Gross, Yudi Nakaoka, Thauanne Santana
Illustration: Estudio Black Madre
Illustration: Studio Boreal
Art Buyer: Tereza Setti, Eliane Silva
Audiovisual Production: Diego Villas Bôas
Image Production: The Youth
Director: Bueno
DP: Yuri Maranhão
1st Assistant Camera: Filipe Parolin de Souza
2nd Assistant Camera: Giordano Maestrelli
Still/Logger: Diego Cagnato
Executive Producer: Carol Cherobim
Liaisons: Carol Cherobim and Camila Pires
Financial: Iza Lubiazi
Director of Production: Ulisses Sant’Anna
Production Coordination: Debora Lemes (Derbiz)
Stagehand: Rodrigo Bernardi
Grip: Flavio Romão dos Santos
Gaffer: Ricardo Pirolla
Special thanks on set: Duran Sodré
Post-Production/VFX: COLOSSAL
Post-Production Supervisor: Diogo Gameiro
Illustrations: Pierre Lapalu
Editor: Maria Luísa Machado
Motion Supervision: Rodrigo Stradiotto and Janaina da Veiga
Motion: Arthur Naar
Post: Luciana Lima
Composition: Karlos Schirmer and Michel Takahashi
3D: Vinicius Lavor, Eduardo Lunkes and Bruno Cornelsen
Polygraph: Tarciso e Pena
Polygraph Graphic Design: Diego Cagnato
Set Maintenance: Laís Roche
EMT: Jennifer Chaves
Cleaning: Ana Paula Pinotti
Camera: Red Mamut
Equipment: Infracine
Production: Raw Audio
Music Production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Music Director: Hilton Raw
Sound Design and Mix: Enrico Maccio and Philip Braunstein
Liaison: Carol Peternelli
Coordinator: Robério Barbosa
Approval: Renata Afonso, Virgilio Abranches, Frank Alcântara, Thiciana Simão e João Koepke

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