Melanoma Foundation

Monster Melanoma

Agency: HCB Health

Melanoma teaser: There's a hidden danger on the beach, yet it doesn't attack from below, but above. May is National skin cancer awareness month. Protect yourself from the Monster melanoma. #BewareBesafe

Teaser Poster of on-beach activation featuring rogue sand sculptures

Beach Activation Video

Melanoma Monster Sand Sculpture


For National Skin Cancer Awareness Month, we knew as wellness professionals, it was our responsibility to help get the word out. So we teamed with local artists and went to the sand castle capital of the world, South Padre Island, and parked outside the largest beach bar in the state. For two days we created a giant Melanoma Monster, handed out sunscreen, cover-up t-shirts and gave a lot of beachgoers valuable information on skin cancer and how to prevent it.

We teased out the campaign with wild postings and mini sculptures on the beach pushing our call to action and hashtag #BewareBesafe

This professional campaign titled 'Monster Melanoma' was published in United States in May, 2022. It was created for the brand: Melanoma Foundation, by ad agency: HCB Health. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted about 2 years ago by ECD: Craig Mikes of Whiskey, Texas.


Agency: HCB Health
Kerry Hilton ECD
Production Co: Whiskey, Texas
Craig Mikes Art Director/ Designer/Producer
Abe Waterman Sculture
Albert Lucio, Jr. Sculpture
Lucinda Wierenga Sculpture
Anubis Morrison Sculpture

Policlinica Sao...
Activision Bliz...


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